The store is well organized and full of dolls and accessories.

Originally the targeted market for the American Girl doll is the preteen girls but due to the high price of the doll and the accessories, it has become a "collector item" for adults.

The regular American Girl dolls are always 18 inches, thus it is also referred to as the 18" doll.

There are smaller versions of the American Girl dolls; the baby version is call the Bitty Baby Dolls (shown in this picture) and the smaller version of the regular dolls is called the Mini Dolls.

Though there are 9 stores all across the US, the majority of the American Girl dolls are still sold via catalog/website/mail order.
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